Relationship Management

The recent trend seen within the Organizations across the planet is that they’re faced with changing times and therefore the changing economies and business is forcing them to vary themselves too. Organizations today haven’t any option but to vary and evolve. The change has got to do with every aspect of business and not limited to anybody aspect of its business. Those that aren’t ready … Continue reading Relationship Management

B2B Marketing with YouTube

Within the dynamic business environment, Today’s marketers face a baffling dilemma that changes the new constant, and that change, becoming costlier every day but not changing profoundly to be way costliest. From the onset of the times when marketing was limited to an aura, and now the sky is the limit with creative demands, budget constraints, channel decisions, etc.  Marketers have a lot to ponder … Continue reading B2B Marketing with YouTube

Influencer Marketing

The celebrity culture in India isn’t stopping anytime soon and social media influencers in India have now earned this title. With the increasing number of social media users, the expansion of influencer marketing in India is at an all-time high. Indian brands heavily relied on advertising to market their products and services and therefore the same theory has now shifted to social media. Moreover, brands … Continue reading Influencer Marketing

Customer Loyalty

Customer Loyalty in times of Covid 19 With the Covid  pandemic  thundering the world, many countries and states imposed complete lockdown around the World. And with this complete lockdown, many retailers have been facing many challenges and meeting customers demand has been impacted.  There has been scarce in what consumers demanded during lockdown which lead to some loss of customer loyalty towards brands. The anxiety … Continue reading Customer Loyalty

Moment Marketing

Digital marketing continues to grow and marketing traction is something that has come to the fore in recent years. Certainly, running uniform campaigns that remain stagnant is not enough in today’s world. Your ads need to take current affairs into account across all the platforms. What is Moment Marketing then? It originated as a way of communicating with audiences both online and offline a few … Continue reading Moment Marketing

Blockchain: The future of Digital Marketing

What exactly is Blockchain? Blockchain is a chain of blocks which stores information about all transactions history over a peer to peer system maintained by a distributed computing network with no centralized authority or third-party intermediaries. It is a decentralized un-hackable database that can be openly shared among a group of people who are very different from each other to create a record of indelible … Continue reading Blockchain: The future of Digital Marketing


All You Need to Know About Neuromarketing 2020 What comes to our mind when we first hear the terms Consumer Neuroscience, Neuromarketing and Neuromarketing Techniques? Clearly, it is not understood by most of us since we haven’t come across these terms in our daily set of activities. But the people who have come across these terms can actually relate with what I am going to … Continue reading Neuromarketing

Social Media Marketing Platforms

In this era of digitization, I have always wondered that social messaging apps play such a crucial role, as they are most commonly used as smart-phone apps. Why is that? Because they are swift and favourable to use and it is a trend to pay attention to. The appeal of this communication style is easy to recognize, quick, convenient, and on-the-go. Using social messaging apps … Continue reading Social Media Marketing Platforms

An era of Augmented Reality

“The only way to discover the limits of the possible is to go beyond them into the impossible” Technology in India is immensely upgrading to provide customers the best experience and enhance their monetary value spend. A plethora of cutting edge technologies are budding in the world. One of the crazy technologies out there is “Augmented Reality”. So, what is it? It is the layering … Continue reading An era of Augmented Reality

The Fusion of MarTech and AdTech into MadTech.

Tick! Tick! Tick! Tick!…what’s going on ? Can you hear the second’s needle of the clock moving? This thing happens very less now. It was only back in time when people had huge wall clocks and they had those long big needles. Some ancient clocks were casted into a wooden base with a pendulum and at the the clock used to make a sound, when … Continue reading The Fusion of MarTech and AdTech into MadTech.


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